Study on the Path of High Quality Enhancement of International Communication Effectiveness of Rural Revitalization Literature in the Age of Digital Intelligence

In the context of the Digital Intelligence Era, rural revitalization literature has become a communication content that effectively reflects China’s rural revitalization policy. In order to gain a deeper understanding of the international communication path of rural revitalization literature, this paper uses DEMATEL and FsQCA to study this. Firstly, 19 communication influencing factors are mined out, and the influence matrix is constructed and the indexes of centrality, cause, influence and influenced are calculated to rank them and determine the importance of the influencing factors. Based on the FsQCA method, data calibration, necessity analysis and group state analysis were conducted to analyze the influence of multi-factor combinations on international communication effectiveness. The cultural and historical theme factor has the highest influence (4.506), and character portrayal, political and economic situation portrayal, and national vision also have an important impact on the international dissemination efficacy of rural revitalization literature. In the FsQCA analysis, the importance of content theme, nature of the topic, time point, writing form, emotional bias, and narrative perspective on the dissemination of rural revitalization literature is further supported.