Research on Supply and Demand Matching Model and Strategy in the Job Market of College Graduates

Recently, with the slowdown of economic growth, the structural contradiction between supply and demand in the job market has become more and more prominent. The study starts from the two dimensions of graduates’ employment talents and employment ability, and researches on the matching of supply and demand in the employment market of college graduates. Taking college graduates in a city as an example, the gray GM(1,1) model is used to predict the supply of graduates and market demand. Then, the employability evaluation index system of college graduates is determined, and the gray target transformation method is used to assess students’ self-perceived ability and employers’ expected ability, and to explore the difference between their supply and demand. The results yield the result that graduates in the sample area will still be in short supply of talents in the next five years, with a demand gap of 43,300 to -148,300 people, especially the demand for middle and high-end talents. Reflecting a certain deviation between employers’ expectations and students’ self-perceptions, the mean value of students’ perceived employability is 0.3 lower than the market demand as a whole, and 86.67% of the employability indicators are still lower than employers’ expectations. Therefore, it is necessary to strengthen the reform of higher education to improve the employability of college graduates, and at the same time, deepen the industrial restructuring to provide college graduates with more suitable job demands.