Innovation and Practice of Ideological and Political Education Communication Mode Driven by New Media Technology
19. März 2025
Über diesen Artikel
Online veröffentlicht: 19. März 2025
Eingereicht: 20. Okt. 2024
Akzeptiert: 13. Feb. 2025
DOI: https://doi.org/10.2478/amns-2025-0392
Schlüsselwörter
© 2025 Yunbin Ma, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Evaluation index system
| Primary indicator | Secondary indicator | Tertiary index |
|---|---|---|
| Network communication body A1 | Ideological and political educator B1 | Iinfluence C1 |
| Total release C2 | ||
| Platform manager B2 | Typography C3 | |
| Operational ability C4 | ||
| Network communication audience A2 | College students’ network information literacy B3 | Network security awareness C5 |
| Network information security knowledge C6 | ||
| Network information application ability C7 | ||
| Moral cultivation of network information C8 | ||
| Student information acceptance B4 | Personality demand satisfaction C9 | |
| Teaching recognition C10 | ||
| Network communication content A3 | Content timeliness B5 | Current politics update frequency C11 |
| Social hotspot update frequency C12 | ||
| Content fun B6 | Verbal affinity C13 | |
| Title attraction C14 | ||
| Content feature B7 | Original content C15 | |
| Subject richness C16 | ||
| Network media A4 | The new media platform is authoritative B8 | Official account C17 |
| Information completeness C18 | ||
| New media platform functionality B9 | Plate C19 | |
| Message feedback C20 | ||
| Expanded cognition C21 | ||
| New media platform promotion B10 | Push time C22 | |
| Construction duration C23 | ||
| Network propagation effect A5 | Propagation span B11 | Concern quantity C24 |
| Reading quantity/playback quantity C25 | ||
| Propagation depth B12 | Collection quantity C26 | |
| Thumb up C27 | ||
| Spread participation B13 | Sharing quantity C28 | |
| Comment quantity C29 | ||
| Network communication risk A6 | Spread the risk source B14 | Privacy risk C30 |
| Dissemination of content risksC31 | ||
| The spread of the process is not risky C32 | ||
| Privacy security risk identification C33 | ||
| Spread risk identification B15 | Dissemination of content risk identification C34 | |
| Information technology identification C35 | ||
| Dissemination risk assessment B16 | Assessment of risk itself C36 | |
| Risk negative impact assessment C37 | ||
| Spread risk control B17 | Spread content to control C38 | |
| Information technology optimization C39 | ||
| Risk monitoring and warning system C40 |
Evaluation index system objective weight
| Primary indicator | Secondary indicator |
|---|---|
| Network communication body A1(0.1457) | Ideological and political educator B1 (0.0756) |
| Platform manager B2 (0.0701) | |
| Network communication audience A2(0.1588) | College students’ network information literacy B3 (0.0864) |
| Student information acceptance B4 (0.0724) | |
| Network communication content A3(0.1675) | Content timeliness B5 (0.0524) |
| Content fun B6 (0.0536) | |
| Content feature B7 (0.0615) | |
| Network media A4(0.1558) | The new media platform is authoritative B8 (0.0583) |
| New media platform functionality B9 (0.0647) | |
| New media platform promotion B10 (0.0328) | |
| Network propagation effect A5(0.2179) | Propagation span B11 (0.0576) |
| Propagation depth B12 (0.0647) | |
| Spread participation B13 (0.0956) | |
| Network communication risk A6(0.1543) | Spread the risk source B14 (0.0454) |
| Spread risk identification B15 (0.0316) | |
| Dissemination risk assessment B16 (0.0466) | |
| Spread risk control B17 (0.0307) |
The regulation effect of perceived risk is tested
| Variable | Spread will | ||
|---|---|---|---|
| Independent variable | Model 1 | Model 2 | Model 3 |
| Emotional resonance | 0.64** | 0.60** | 0.48** |
| self-identification | 0.38** | 0.33** | 0.31** |
| Altruistic motivation | 0.44** | 0.51** | 0.36** |
| Regulating variable | |||
| Perceived risk | -0.146* | 0.275* | |
| Interaction effect | |||
| Emotional resonance * Perceived risk | -0.181** | ||
| Self-identification * Perceived risk | -0.117** | ||
| Altruistic motivation * Perceived risk | -0.246** | ||
| F | 58.12** | 49.54** | 55.28** |
| R2 | 0.592 | 0.522 | 0.539 |
| Adjust R2 | 0.577 | 0.53 | 0.527 |
Model path test results
| Path | C.R | Standard path coefficient | P |
|---|---|---|---|
| Spread will←Information source | 2.532 | 0.24 | |
| Spread will←Information content | 4.032 | 0.35 | |
| Spread will←Information medium | 12.133 | 0.72 | |
| Spread will←Propagation motive | 8.231 | 0.65 | |
| Propagation motive←Information source | 4.131 | 0.37 | |
| Propagation motive←Information content | 3.983 | 0.19 | |
| Propagation motive←Information medium | 9.131 | 0.56 |