Research on Digital Transformation and Design Innovation of Intangible Cultural Heritage in Modern Art Creative Products

Under the impact of rapid development of modern society and technological progress, intangible cultural heritage faces the challenge of preservation and transmission. The study designs a double-loop five-dimensional structural model based on the digital twin five-dimensional model, which integrates the time dimension (past, present, future) and the spatial hierarchy (pictorial, mimetic, and imaginative), in order to realize the effective transformation of intangible cultural heritage elements in modern art creative products. Realize the design innovation of intangible cultural heritage in modern art creative products by refining the artistic and cultural elements of intangible cultural heritage and creating secondary works. The study takes the digital design of summer cloth weaving techniques in interior soft furnishing design as an example, and the products designed with the above digital transformation methods and design innovation paths can bring positive emotions to consumers. The mean value of product innovation and cultural connotation reached 4.67 and 4.75 respectively in the evaluation. The method of this paper can achieve the transformation and innovation of non-heritage elements in modern art creative products.