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Research on the Design and Application of Virtual Reality Furniture Display Based on Experiential Marketing - Focusing on Children's Room Furniture

Dan Zhou

Dan Zhou

School of Design, Fujian University of TechnologyFuzhou, China
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Zhou, Dan
 und 
Guangyu Xiao

Guangyu Xiao

School of Economics and Management, Jingchu University of TechnologyJingmen, China
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Xiao, Guangyu
  
27. Feb. 2025
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Online veröffentlicht: 27. Feb. 2025
Eingereicht: 28. Sept. 2024
Akzeptiert: 13. Jan. 2025
DOI: https://doi.org/10.2478/amns-2025-0149
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© 2025 Dan Zhou et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Conceptual model of experience marketing (Source: Same, S., & Larimo, J., 2012)
Conceptual model of experience marketing (Source: Same, S., & Larimo, J., 2012)

Figure 2.

Exterior view of the IKEA furniture store in São Paulo, Brazil
Exterior view of the IKEA furniture store in São Paulo, Brazil

Figure 3.

Interior view of the first floor of the IKEA furniture store in São Paulo, Brazil
Interior view of the first floor of the IKEA furniture store in São Paulo, Brazil

Figure 4.

Interior view of the second floor of the IKEA furniture store in São Paulo, Brazil
Interior view of the second floor of the IKEA furniture store in São Paulo, Brazil

Figure 5.

VR furniture experience display effect
VR furniture experience display effect

Figure 6.

VR furniture experience with hand-controlled dragging of arbitrary furniture
VR furniture experience with hand-controlled dragging of arbitrary furniture

Figure 7.

Decorative effect of boys' room furniture
Decorative effect of boys' room furniture

Figure 8.

Decorative effect of girls' room furniture
Decorative effect of girls' room furniture

Figure 9.

Analysis table of children's room furniture demand
Analysis table of children's room furniture demand

Figure 10.

Children's participation in the purchasing process
Children's participation in the purchasing process

Figure 11.

VR three-dimensional furniture sales display scene
VR three-dimensional furniture sales display scene

Five Dimensions of Experiential Marketing

Dimension Definition
Sensory Experience Stimulating comprehensive sensory cognition through vision, hearing, touch, taste, and smell
Emotional Experience Touching customers' hearts and evoking their emotional resonance
Cognitive Experience Guiding them to participate in problem-solving and enjoy the cognitive pleasure brought by innovative thinking
Behavioral Experience Interacting with customers and guiding them to practice
Relational Experience Closely connecting with customers' personal identities and social belongings, building deep emotional bonds
Sprache:
Englisch
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Fachgebiete der Zeitschrift:
Biologie, Biologie, andere, Mathematik, Angewandte Mathematik, Mathematik, Allgemeines, Physik, Physik, andere
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