Uneingeschränkter Zugang

Guzheng music culture popularization and the construction of the digital communication platform

  
27. Feb. 2025

Zitieren
COVER HERUNTERLADEN

Introduction

Guzheng is a traditional musical instrument of the Chinese nation, and it is a treasure of the Chinese national music, with a long history and rich cultural connotation. In recent years, with the revival of traditional culture, the public's love and pursuit of guzheng music culture has become increasingly high. The development and popularization of digital media provide new opportunities for the dissemination of traditional music culture. Therefore, in the new era, it is of great significance to study the dissemination and development strategy of guzheng music culture. By analyzing the development process, main characteristics of guzheng music culture, as well as the communication value and communication mode in the new era, the communication and development strategies are put forward, so as to promote the inheritance and innovation of guzheng music culture. But at the same time, the digital technology development lead to information security and fragmentation, guzheng music culture faces many problems, to realize the background of digital guzheng music culture popularization, inheritance innovation, to adapt to the needs of the younger generation audience and aesthetic concept, explore the digital media platform under the background of diversified spread of new mode.

In recent years across the country for the spread of traditional national instruments and development series of activities, with the material life standards of our people, spiritual needs to be met, thus prompting the guzheng music culture and other traditional excellent culture faces unprecedented opportunities of development of society, the whole society has become a huge guzheng music culture popularization. In terms of the popularization of guzheng music culture in China at the current stage, Li Xinyan (2024) proposed that guzheng is the core music culture of China's excellent traditional culture. Learning guzheng can not only inherit and promote China's traditional national culture, but also improve the musical cultivation of learners. The practice of guzheng should start from children. The enlightenment education of guzheng in childhood can not only stimulate children's enthusiasm for guzheng learning, but also improve children's musical cultivation and promote their intellectual growth. For 4-6 years old children guzheng enlightenment education, should be adapted to the physical and mental growth of children. Teachers need to choose teaching methods that conform to children's cognitive rules and learning characteristics, so as to increase the interest of learning, stimulate children's interest in guzheng learning, and promote children to develop good guzheng learning habits. [1]Yan Xiaoli believes that guzheng is one of the representative Musical Instruments of the ancient and elegant culture of the Chinese nation. It was loved not only loved by the court aristocracy in ancient times, but also by people of different cultural classes in modern times. It expresses with elegant and exciting music the ancient cultural heritage of China. As a treasure of music culture, guzheng culture should be handed down from generation to generation, and continuously enriched, developed and improved. The development of guzheng music culture is beneficial to improving the cultural accomplishment, cultivating elegant temperament and increasing the ability of music appreciation; to the diversity and richness of spiritual pursuit, to meet the self-needs; and to the inheritance and innovation of Chinese traditional culture and music culture. [2]

As for the digital communication of guzheng music culture, Li Fanbo (2023) believes that digital learning tools can help scholars quickly master basic skills in guzheng performance, realize the personalized customization of courses, and provide real-time performance feedback. In order to ensure the effectiveness and reliability of these tools, four principles should be followed: user-centered, adopt advanced technology, respect and inherit the guzheng culture, and ensure the security and privacy of data. However, in the development process, technical limitations, challenges in high-quality content production, barriers to user acceptance, and cross-platform compatibility issues will occur. To address these challenges, recommended adoption strategies include continued technology development, resource collaboration with professional organizations, strengthening user education about digital tools, and adopting a common development framework to ensure cross-platform compatibility of the tools. [3] Zhao LAN (2023) proposed that in the digital age, promoting the dissemination of folk music material cultural heritage can not only protect and inherit the intangible cultural heritage, meet the people's needs for music life, but also precipitate the regional traditional music cultural heritage, and promote the development of music education in schools. The use of digital communication can recreate the music and cultural classics of folk music material cultural heritage, and also promote the communication more efficient and diversified, to impress and attract the young audience. Therefore, in the digital age, we need to use the digital transmission strategy, by strengthening the spread of digital and traditional media synergy, build the genetic bearing digital transmission platform of digital cultural creative products, digital development construction of intangible cultural digital transmission matrix, planning intangible project short video platform scene spread to digital transmission of folk music intangible cultural heritage. [4] Wei Xi (2022) believes that at the present stage, the communication of intangible cultural heritage is faced with the dilemma of limited field area and low effectiveness of the communication. Scene communication, as a new experiential mode of communication, is an important way to efficiently spread and promote the intangible cultural heritage. With the help of intelligent communication technology, intangible cultural heritage information is effectively integrated into online or offline scenes, virtual or real scenes, life scenes or media scenes for "immersive" communication, which expands the time and space of intangible cultural heritage communication and improves the communication effect of intangible cultural heritage. In order to do a good job of intangible cultural heritage scene dissemination, the key is to make full use of artificial intelligence technology and Internet of Things technology to create intangible cultural heritage scene and enhance the audience's perception and experience of intangible cultural heritage; make full use of big data technology and intelligent algorithm to identify the target audience and accurately push the intangible cultural heritage communication content. [5] Huang Xin (2024) pointed out that with the popularization of intelligent education, the platforms and methods of music education are becoming more and more diversified. While paying attention to "artistry", we should also pay attention to its "intelligence". It is the inevitable trend to integrate "artistic" quality "and" intelligence " in guzheng teaching. At present, colleges and universities should strengthen the integration of the two courses by improving the digital curriculum environment integrating "artistry" and "intelligence", innovating the teaching mode, promoting the auxiliary teaching software and applying VR technology. [6] Wu Yumeng (2023) and others believe that "Zheng", as a representative of national Musical Instruments, has a history of more than 2,000 years and is more perfect through continuous innovation and development. Zheng music culture has always been emitting a unique charm on the stage of Chinese music history with its own unique musical characteristics. Since the 21st century, China's guzheng culture has shown a diversified development trend in the concepts, themes, techniques and other aspects, which to a certain extent has promoted the vigorous development of the current Chinese traditional zheng art. With the rapid development of modern science and technology and the gradual improvement of people's living standards, the spread of zheng music is also transferred from the traditional way to the modern technology, and integrated with digital technology.

The status quo of the popularization of guzheng music culture
The traditional transmission mode of guzheng music culture

As the essence of Chinese traditional music culture, guzheng music culture contains the historical background and the connotation of music culture. Guzheng music culture is mainly carried out in the form of mentoring inheritance, family education, civil society activities and official artistic performances and competitions. The inheritance is an important way to spread guzheng music culture, from generation to generation, and retain performance skills and repertoire. And family education is reflected in some guzheng playing families, and family members learn and communicate, forming a fixed guzheng music culture rich in characteristics. Guzheng Association, Guzheng Association and other civil society organizations exchange meeting, greatly promoted the popularity of guzheng music. The artistic performance organized by the official competition provides a broader display platform for more people to understand and appreciate the guzheng music. With the development of modern science and technology, the Internet digital media is gradually becoming a new platform for the dissemination of guzheng music culture. Through the online music sharing platform, guzheng music can overcome the regional restrictions and reach the global audience.

Challenges and opportunities of the generation of guzheng music culture communication

In the era of digital media, guzheng music culture communication faces many challenges, but it also contains opportunities. The audience group of guzheng music culture is relatively small, the popularity is limited, and the education and inheritance system of guzheng music is not perfect, and the lack of professional talents. Under the background of globalization guzheng music needs to compete with modern pop culture, it is limited to form, many young people are more willing to listen to modern pop music and ignore guzheng music culture, combined with the traditional music culture transmission way and more traditional, generally need to combine with modern media, its influence.

At the same time, with the improvement of the public's interest in traditional music culture, the communication soil of guzheng music culture is gradually expanding. With the help of modern information technology, the rapid development of the Internet and social media provides a broader platform for the dissemination of guzheng music culture. The state's attention to the protection and promotion of traditional culture has provided policy support for the development of guzheng music. In addition, the increase of international cultural exchanges provides an opportunity for guzheng music to go to the world. By innovating education mode, strengthening talent training, using modern communication means and expanding international exchanges, we can effectively respond to challenges, seize opportunities, and promote the dissemination and development of guzheng music culture.

The influence of digital media on the dissemination of guzheng music culture
The role of social media platforms in the dissemination of guzheng music culture

Social media platforms play a vital role in the dissemination of guzheng music culture, and their influence includes many Fang Amin. Social media platform for guzheng music lovers provides a share communication platform, thanks to this, guzheng music culture can break through the regional limitation of time and space, reach a wider audience, through video sharing sites, social media and blog, guzheng players release teaching video and guzheng music works, for guzheng music culture spread to attract more attention. In addition, the interaction between netizens on the social media platform also promotes the establishment of the guzheng music culture community. Fans can discuss the history and performance skills of guzheng with each other while obeying the rules of the community, so as to promote the spread of guzheng music culture in the interaction, and improve the connection between fans and the level of guzheng performance. With the help of the live broadcast function of social media platforms, the master-level guzheng concert can be spread to the global audience in real time, while expanding the influence of guzheng music culture and expanding new ways for guzheng music artists to show their talents. By participating in the live broadcast, the audience can ask questions and interact in real time, and effectively improve their own experience. In addition, the current big data technology is developed, which can push relevant content according to users' interests and behavior habits with the algorithm recommendation mechanism, so as to realize the accurate dissemination of guzheng music culture, so that more people who are interested in guzheng music culture can find and fall in love with guzheng.

Influence of digital music platform on the dissemination of guzheng music culture

Digital music platform plays an important role in promoting the dissemination of guzheng music culture, and its specific influence has three aspects. First, a convenient music communication channel: the digital music platform provides a convenient music communication channel for guzheng music cultures. Music culture artists can upload their performance works to the platform, so that more audiences can contact the guzheng music culture through online listening, downloading and sharing, and expand the dissemination scope of guzheng music. Second, music recommendation and personalized push: the digital music platform can recommend relevant guzheng music works for users through algorithms and user data analysis. This makes it more convenient for users to discover and listen to the guzheng music culture, and also increases the connection and interaction between the guzheng music cultures and potential audiences. Third, cross-border cooperation and innovative forms of expression: digital music platform promotes cross-border cooperation in different fields. guzheng music cultures can cooperate with other musicians and producers to create unique music works. In addition, digital music platforms also provide innovative forms of musical expression, such as mixing and remixing, to make guzheng music more modern and attractive.

The role of video sharing platform in the dissemination of guzheng music culture

Video sharing platforms play an important role in the dissemination of guzheng music culture. Guzheng music culture artists can show their playing skills and music performance through the video sharing platform. They can upload high-quality performance videos, allowing the audience to watch the exquisite skills of guzheng up close, so as to increase the influence and popularity of guzheng music culture. The video sharing platform provides guzheng lovers with rich knowledge and teaching resources of guzheng music. Music culture artists can share performance teaching videos, music analysis, skills explanation and other content to help learners better understand and learn guzheng music culture. The video-sharing platform encourages users to create original content, which provides a broad creative space for guzheng music cultures. They can try to integrate with other instruments or musical styles to create distinctive guzheng music works to attract more audience attention and appreciation.

Through digital media tools such as social media platforms, digital music platforms and video sharing platforms, guzheng music culture has been unprecedentedly expanded and innovated in the process of dissemination. Music culture artists can make full use of these platforms, establish close ties with the audience, break the restrictions of traditional communication, and promote the prosperity and development of guzheng music culture in the era of digital media.

The development path of guzheng music culture communication under digital media
Establish the interaction and participation mechanism between music culture and the audience

In the era of digital media, it is crucial to establish the interaction of music culture and participation mechanism for the development of guzheng music culture communication. First, use social media platforms creatively. Guzheng music culture artists can actively use social media platforms to interact with the audience. They can regularly release playing videos, music creation, rehearsal process and other content, and share the spiritual journey of music cultural creation with the audience. At the same time, music culture artists should actively respond to the audience's comments and messages, establish a closer contact with the audience, and increase the audience's sense of participation and loyalty. The second is to hold online interactive activities. Music and culture artists can use digital media platforms to organize online interactive activities, such as live concerts, question-and-answer interactions, etc. These activities can allow the audience to interact with the music culture artists in real time, providing a closer music culture experience. At the same time, music culture artists can also use online workshops and lectures to share guzheng playing skills with the audience and music culture concepts, so as to promote the inheritance and exchange of knowledge. Third, cross-border cooperation and participation in projects. Music culture artists can conduct cross-border cooperation with other music cultures, musicians, dancers and so on to create more diversified music culture works. By cooperating with music cultures in other fields, guzheng music culture can be integrated into different styles and forms of expression to attract a wider audience. In addition, music cultures can also participate in music culture projects and activities on the digital media platform to enhance the popularity and influence of guzheng music culture. Fourth, encourage the audience to participate in the creation and sharing: music cultures can encourage the audience to participate in the creation and sharing of guzheng music culture. Organize online music competitions, creative challenges or solicitation of participant playing videos to encourage the audience to show their talent and love. This can not only increase the participation of the audience, but also inject new vitality and creativity into the guzheng music culture.

Machine learning algorithm is used to construct the guzheng music culture model

Cultural display in the Internet era has become the focus of attention with its rapid, diversified, integration and interaction. Machine learning is the core technology of big data model, which mainly enables computers to automatically collect data and conduct deep learning through the algorithm model. For example, it trains the model with the guzheng music culture data existing on the Internet. This section mainly analyzes the generative model and discriminative model. Therefore, this section uses the construction of a multi-dimensional digital display platform of guzheng music culture, which plays a crucial role in the promotion of guzheng music culture in cross-cultural fields. Therefore, a multi-dimensional display platform is built through basic cognitive module, experience module, participation module and other ways.

The digital platform building content module and process is as follows: guzheng music culture digital network education platform building platform with open management, rich information for network users to browse and download, website in Chinese and English switching mode, can make users in the field of cross cultural use without language barriers if users need to download information or participate in related network courses, online communication, design works to upload interactive activities, through registered into the platform, to obtain the relevant permissions, as shown in figure 1.

Figure 1.

Digital management module

Based on the digital platform, the characteristics of the generative model are mainly the joint probability distribution calculation based on the data about the guzheng music culture learned by the machine, and the conditional probability is taken as the prediction model based on the joint distribution. As shown in the following equation.[14]

P(YX)=P(X,Y)P(X)

In general, common generative models include hidden Markov models (with the following formula).

λ=(A,B,π)

The main learning feature of the discriminative model is to directly learn the decision function and the conditional probability distribution according to the data as the prediction model, and to predict the missing part of the given input guzheng music culture audio data. As shown in the figure below.

Figure 1.

Generative model and discriminative model

Build the Internet + music culture communication system in deep learning

"Internet +" guzheng music culture is the current stage of the development of guzheng music culture promotion, the cultural thought by the western foreign thoughts, this model can break through the limitations of the traditional model, from the traditional one-to-one gradually into one-to-many guzheng music culture promotion mode, combined with the online two aspects to realize the effective spread of guzheng music culture. [13]

According to the Internet technology and guzheng music culture digital cooperation platform, combined with mobile phone SMS, TV media and TikTok and other short video platforms, we recommend the information of guzheng music culture digital platform and related visual module content to users. With the help of Google, TikTok and other software, the relevant historical materials and playing skills of traditional guzheng music culture will be released on the Internet, so as to realize the common enjoyment of guzheng music culture by users. By learning guzheng music culture, users can understand their own traditional culture interests while feeling the long-established guzheng music culture. At the same time, users can also enter the network website of Chinese traditional guzheng music culture through the website, log in the primary port to browse the information, have a preliminary understanding of the relevant content of guzheng music culture, and realize the preliminary cultural perception of guzheng music culture.

Based on deep learning, the Internet + music culture communication system is constructed, which mainly uses the automatic learning characteristics of machine learning and multi-layer neural network to build a database belonging to guzheng music culture. Neural network covers input layer, hidden layer and output layer; Convolutional neural network (CNN) is mainly used for audio recognition and processing, and the convolution operation formula is as follows.

(IK)(x,y)=mnI(x+m,y+n)K(m,n) y=f(i=1nwixiθ)=f(wTx+b)

This formula can describe the calculation process in the 2 D convolution operation.(I K) (x, y) represents the value of the convolution result of the image I and the convolution kernel K at the position (x, y), and this result is the value of the audio I at the position (x, y) after the convolution operation. I represents the input audio (or signal), the audio data that needs to be processed. K is the convolution kernel (or filter), a small matrix, used for the specific audio processing (such as edge detection, blur, etc.). Based on the above methods, through the immersive virtual experience of guzheng music culture virtual museum and the interactive experience based on the touch screen, the experiential cognition of guzheng music culture is realized, and the cross-cultural users' love and deep attention to guzheng music culture are stimulated.

Application of audio depth detection in audio recognition and VGGNet transformation evaluation
Audio depth detection

The main purpose of the audio detection algorithm is to determine which part of the whole traditional guzheng music audio is the guzheng music, and which part is the accompaniment of other instruments. The audio detection algorithm mainly includes the following aspects.[11] separate frame. The audio atmosphere several milliseconds long audio frame, and then from different frames can effectively distinguish between guzheng and other accompaniment features, and using the rules based threshold method or statistical classification based on the characteristics of guzheng or the difference between the guzheng thunder, considering the audio final contact, should be in the final for the frame level results error correction processing, in addition to the frame, can also be beat for audio detection. [12]The audio features used by the guzheng music audio detection algorithm are mainly Mel-frequency Cepstral Coefficients (MFCC).

Figure 2.

Audio sound channel and its layout

Figure 3.

MFCC algorithm flow

dB=2θlog(P1P2) dB=2θlog(audiodata)

pre-emphasis. There is a 12dB / fold decay frequency range during the audio propagation, and so the audio intensity will gradually decrease after the Fourier change. To this end, the pre-aggravating operation for the audio signal, strengthening the signal of each frame in the audio, and improving its resolution, mainly through the pre-aggravating operation by using the first-order high-pass filter with the following formula: H(z)=1α×z1 S(n)=S(n)α×S(n1)nN y(t)=x(t)αx(t1)

The α in the above formula represents the pre-weighted coefficient, the value range is generally 0.9 <α <1.0, and generally 0.97 is selected, while the n represents the number of frames processed in the current stage, where the first frame n=0 represents the need for special processing.

Add window. In the frame stage, the continuous audio signal is directly divided into several segments, which will cause part of the audio loss due to the truncation problem, and the windowing operation is to eliminate the signal discontinuity between different frames. In the MFCC algorithm, the window function is generally a Hanming window. The window function of the Hanming window is: W(n)=0.538360.43134×cos(2nπN1)

The window addition process is: S(n)=W(n)×S(n) $$S'\left( n \right) = W\left( n \right) \times S\left( n \right)$$ fast Fourier transform. After a series of processing procedures mentioned above, we still get the signal in the time domain, while the directly accessible speech information in the time domain is less. For further speech signal feature extraction, it is also necessary to convert the time domain signal of each frame to its frequency domain signal. For speech signals stored on a computer, we need to use discrete Fourier transform, which is usually implemented using fast Fourier transform due to the high computational complexity of ordinary discrete Fourier transform. Since the MFCC algorithm after frames, each frame is a time domain signal in a short time, so this step also becomes a short-time fast Fourier transform.

P(n)=k=0N=1S(n)×ej×2knπN

Calculate the amplitude spectrum (take the module compared to the complex number). After completing the fast Fourier transform, the resulting speech feature is a complex number matrix, which is an energy spectrum. Since the phase spectrum in the energy spectrum contains very little information, we generally choose to discard the phase spectrum and preserve the amplitude spectrum. There are two ways to discard the phase spectrum, either the absolute value or the square value for each complex number.

P`(n)=P(n)2 $$P'(n) = \sqrt {{P^{_{\left( {\rm{n}} \right)}^2}}} $$ P`(n)=P(n)2 $$P'(n) = P_{(n)}^2$$ m=Mel(f)=2595log10(1+f700) f=700(10m25951)

With the development of deep learning, the correlation between MFCC algorithm and guzheng music culture can be better used by the neural network to improve the accuracy of the digital identification of the final guzheng music audio.

Transformation and evaluation of VGGNet in the audio depth detection and recognition task

The above clear MFCC audio depth detection technology has been described. In order to ensure that it adapt to the characteristic input representation of guzheng music audio, this paragraph is slightly modified on this basis.

Figure 4.

Audio sampling diagram

Figure 5.

Sound channel system

For input representation and preprocessing, the mel log energy of 128 filter groups is used as the network input representation, and the short-time Fourier transform (STFT) of 2048 frames and 1024 jumps was calculated in the multichannel recording; the high frequency range of 11 kHz is used to calculate the MEL energy of 128 filter groups; using the formula log (100000 MEL + 1), the MEL energy is converted to the log expression; and cross-validation is used for the training and test sets.

Em=log(Em) F(8)=0f(t)et8dt m(AE)+m(AEc)=m(AEc)m(A)

Training using TensorFlow-GPU at GTX-1060 6G, TUTAcoustic Scenes2017 a total of 4680 guzheng audio data, using mono data.batchsize was set to 32 with 50 iterations and trained for 35 minutes. Accuracy and other performance measures are shown below. According to the comparison of the data in the following table, the accuracy of the modified VGGNet network is higher than that of MFCC.

F(i)=(F(i+1)1)timesStride+Ksize

The recognition accuracy of the modified VGGNet is compared with that of simple MFCC

label Evaluate the accuracy of data in MFCC (%) Evaluate the accuracy of data in VGGNet (%)
Beach 82.5 91.6
Bus 83.1 97.4
Café 72.3 76.8
Car 85.1 96.1
City 79.7 93.0
Forest 78.6 93.9
Grocery 80.9 87.8
Home 77.3 77.4
Library 70.2 70.6
Metro 80.6 82.6
Office 81.6 86.1
Park 67.1 70.1
Residential 68.9 66.9
Train 78.7 82.7
Tram 85.8 89.1
Avg 78.2 85.8

Confusion matrix graph

303 0 0 0 0 5 0 0 0 0
0 301 0 3 0 0 0 0 1 0
0 0 302 0 0 0 4 0 1 0
0 0 0 307 0 0 0 0 5 0
8 0 0 0 275 4 0 0 0 0
0 0 0 0 0 312 0 0 0 0
0 0 6 0 0 0 295 0 0 83
0 0 16 0 0 0 2 175 0 0
2 0 0 0 0 0 0 0 306 0
0 0 0 0 0 0 3 0 6 286
Figure 7.

Accuracy over time graph

Figure 8.

Loss plot over time

Conclusion

Digital media has had a significant influence on the dissemination of guzheng music culture. Social media platforms have established a closer connection between guzheng music cultures and the audience, digital music platforms and video sharing platforms have expanded the dissemination scope of guzheng music culture, and innovative expression forms of music culture enable guzheng music culture to be combined with modern music and stage performance. Innovative digital media communication strategy is the key to promote the development of guzheng music culture communication. Guzheng music cultures can use high-quality performance videos, social media interaction, cross-border cooperation and digital music platform to attract the audience's attention and participation, and improve the exposure and influence of guzheng music culture. Establishing the interaction and participation mechanism between music cultures and the audience is an important strategy for spreading guzheng music culture in the era of digital media. Through the online interactive platform, the interaction and communication between music cultures and audiences, and the strengthening of guzheng music culture education and training, the audience's sense of participation and loyalty can be enhanced, and the dissemination and development of guzheng music culture can be promoted. Digital media provides new opportunities and challenges for the communication of guzheng music culture. The innovative digital media communication strategy, the interaction mechanism between music cultures and audiences, and the strengthening of the education and training of guzheng music culture are the key elements to promote the sustainable development of guzheng music culture in the era of digital media. However, we are also aware that there are some problems and challenges, such as how to balance quality and quantity, protect tradition and innovative development. Therefore, future research and practice should further explore effective ways to solve these problems, strengthen cooperation and collaborative development, and jointly promote the prosperity and innovation of the dissemination of guzheng music culture under digital media. Through the conclusions and suggestions of this study, we hope to provide guidance and inspiration for the development of guzheng music culture communication in the digital media era.

Sprache:
Englisch
Zeitrahmen der Veröffentlichung:
1 Hefte pro Jahr
Fachgebiete der Zeitschrift:
Biologie, Biologie, andere, Mathematik, Angewandte Mathematik, Mathematik, Allgemeines, Physik, Physik, andere