Research on the Application of KNN Algorithm Incorporating Gaussian Functions in Precision Marketing Classification of E-commerce Platforms

Published Online: Dec 09, 2023

Received: Feb 19, 2023

Accepted: Jun 19, 2023

DOI: https://doi.org/10.2478/amns.2023.2.01418

Keywords

Gaussian function, KNN algorithm, G-KNN algorithm, Precision marketing, Weighted optimization

© 2023 Guorui Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.