Exploration of Strategies for Improving Brand Competitiveness of Agricultural Products in the Context of Digitization

Published Online: Nov 29, 2023

Received: Feb 20, 2023

Accepted: Jun 09, 2023

DOI: https://doi.org/10.2478/amns.2023.2.01289

Keywords

Structural equation modeling, Path coefficients, Differential competition, Brand equity, Agricultural competitiveness

© 2023 Meisi Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.