Research on the interaction mechanism of intangible cultural heritage living analysis and study tour development based on big data technology

This paper first investigates the coupling mechanism between intangible cultural heritage and the tourism industry and structurally couples intangible cultural heritage and study tours by constructing an evolutionary model. Then, by analyzing the situation of the study tour market and constructing an evaluation system for the development potential of the study tour market, we analyze data on the development of ICH-themed study tours using correlation coefficients and significance tests. The results showed that the seven variables showed a significant correlation (p<0.05) between two and two, with correlation coefficients ranging from 0.497-0.938, and all the significance of different subgroups on the analysis of the difference between the overall satisfaction of tourists at non-heritage study sites, the satisfaction of non-heritage study products and the satisfaction of scenic spot conditions were below 0.05. It indicates that the overall satisfaction of tourists at non-heritage study sites, satisfaction with non-heritage study products, and satisfaction with scenic conditions are significantly different among people of different subgroups.