Study on Digitalization and Communication of Brand Image of Guangdong, Hong Kong and Macao Greater Bay Area

Dimensionality	Feature word	Guangzhou	Shenzhen	Zhuhai	Hong Kong	Macau
Internationalization	World-class	42	41	28	56	51
	World-leading	15	42	25	41	39
	Globalized	24	33	21	31	22
	Open	34	40	38	36	31
High speed	Efficient	21	53	22	49	58
	Energetic	22	61	18	51	31
	Modernize	45	49	16	55	43
Diversification	Inclusive	75	43	32	38	26
	Cross-cultural	15	34	19	41	55
	Historical	32	0	0	0	0
	Artistic	16	0	0	0	0
Livable	Leisurely	122	70	89	60	53
	Rustic	0	0	0	0	0
	Refreshing	0	0	9	0	0

Year	Internationalization		High speed		Diversification		Livable		Total
2019	281	26.02	155	14.25	352	32.60	292	27.04	1080
2020	392	27.41	264	18.46	489	34.20	285	19.93	1430
2021	588	33.75	367	21.07	301	17.28	486	27.90	1742
2022	650	27.25	684	28.68	562	23.56	489	20.50	2385
2023	665	28.25	719	30.54	557	23.66	413	17.54	2354

Region	Internationalization		High speed		Diversification		Livable		Total
	n	%	n	%	n	%	n	%	n	%
Guangzhou	115	1.28	88	0.98	138	1.54	122	1.36	463	5.17
Shenzhen	156	1.74	163	1.81	77	0.86	70	0.78	466	5.20
Zhuhai	91	1.02	56	0.62	51	0.57	98	1.09	296	3.30
Hong Kong	164	1.83	155	1.73	79	0.88	60	0.67	458	5.11
Macau	143	1.60	132	1.47	81	0.90	53	0.59	409	4.57
Total	669	7.48	594	6.63	426	4.76	403	4.49	2092	23.35
Guangdong-Hong Kong-Macao Greater Bay Area	2576	28.76	2189	24.44	2261	25.24	1965	21.94	8958	100.00

Affective category	Account for%	Intensity	Account for%
Positive emotion	78.98%	Normal	42.64%
		Moderate	13.51%
		Altitude	22.83%
Neutral emotion	10.24%
Negative emotion	10.78%	Normal	8.24%
		Moderate	2.14%
		Altitude	0.40%
Total	100.00%

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other