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Reasearch on Cross-National E-commerce User Behavior Analysis and Conversion Rate Improvement Based on the Improved XLSTM Algorithm

Jingbo Zhai

Jingbo Zhai

Business School, Shanghai Sipo PolytechnicShanghai, China
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Zhai, Jingbo
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Feihong Le

Feihong Le

Business School, Shanghai Sipo PolytechnicShanghai, China
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Le, Feihong
  
Mar 17, 2025
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Published Online: Mar 17, 2025
Received: Nov 02, 2024
Accepted: Feb 18, 2025
DOI: https://doi.org/10.2478/amns-2025-0828
Keywords
© 2025 Jingbo Zhai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

XLSTM Network Architecture
XLSTM Network Architecture

Figure 2-3.

Sample Data Distribution by Product Category and the impact of Product Rating on Conversion Rate
Sample Data Distribution by Product Category and the impact of Product Rating on Conversion Rate

Figure. 4.

Heatmaps comparing the performance of clustering algorithms across months (January–June 2024).
Heatmaps comparing the performance of clustering algorithms across months (January–June 2024).

Figure. 5.

A comparative analysis of feature importance derived from LSTM and XLSTM models. Coupon
A comparative analysis of feature importance derived from LSTM and XLSTM models. Coupon

Device and Platform Distribution

Device Type Frequency Conversion Rate (%)
Mobile 44,392 5.2
Desktop 25,670 7.8
Tablet 11,582 4.1

Performance Comparison of Clustering Algorithms

Algorithm Silhouette Score Davies-Bouldin Index (DBI) Adjusted Rand Index (ARI)
K-means Clustering 0.62 1.09 0.71
DBSCAN 0.58 1.32 0.67
Agglomerative Hierarchical 0.55 1.45 0.64
XLSTM + K-means Clustering 0.77 0.92 0.81

User Purchase Behavior

User Segment Average Purchase Frequency Avg. Purchase Value Conversion Rate (%)
Frequent Shoppers 5/month $157 25%
Occasional Shoppers 2/month $75 8%
Window Shoppers 0.5/month $21 1%
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Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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