VR Technology-Assisted Intercultural Business Communication Innovation in College English

Along with the promotion of the Belt and Road Initiative, higher requirements are put forward for the teaching of Intercultural Business Communication as one of the follow-up courses to college English. In the article, 3Ds Max and Unity 3D are used as the design and development tools of VR scene, and the virtual scene of the cross-cultural business communication is designed, and the dynamic demonstration rules in the teaching scene are set up by compiling the instruction program, and the dynamic teaching scene is imported into VRML combined with the response function to realize the set interactive functions. The HMM model is introduced to extract students’ English pronunciation characteristics in the virtual business communication scene, and the GOP algorithm is used to score their phonemes and sentences. The course teaching experiment was designed using a virtual scenario with sophomore undergraduate students from Jiangxi University of Finance and Economics as the research object. The mean value of intelligent scoring accuracy for students’ business communication speeches was 94.54%. The total score of the intercultural business communication course of the students in the test group was 13.84±0.742, which was 41.66% higher than that of the blank group, and the students’ satisfaction evaluation scores for the teaching experience of the virtual scenario ranged from 4.03 points to 4.71 points. Relying on VR technology to establish virtual scenes can assist students in clarifying the relevant steps of cross-cultural business communication, improve students’ cross-cultural business communication skills, and contribute to the high-quality development of the Belt and Road Initiative.