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Correlation between Corporate Social Responsibility and Brand Loyalty - Based on Meta-Analysis

Yu Han

Yu Han

Hebei University of EngineeringHandan, China
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Han, Yu
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Foguang Lv

Foguang Lv

Hebei University of EngineeringHandan, China
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Lv, Foguang
 and 
Jianhua Han

Jianhua Han

Hebei University of EngineeringHandan, China
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Han, Jianhua
  
Mar 17, 2025
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Published Online: Mar 17, 2025
Received: Oct 30, 2024
Accepted: Feb 04, 2025
DOI: https://doi.org/10.2478/amns-2025-0222
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© 2025 Yu Han et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Corporate social responsibility and brand loyalty effect value distribution
Corporate social responsibility and brand loyalty effect value distribution

Heterogeneity test results

CR→BL SEDR→BL ER→BL COR→BL
K 22 15 21 9
N 30261 7523 5631 2483
r 0.352 0.419 0.401 0.492
95% Confidence interval 0.235,0.426 0.249,0.635 0.325,0.514 0.426,0.571
Q 1536.624*** 214.321*** 354.214*** 10.236
I2 98.105 97.268 95.104 35.268
τ2 0.062 0.091 0.061 0.001
Fail-safe n 7523 9123 4596 1268

ER→BL Adjustment analysis

Relation Regulating variable Grouping K Estimated value 95% Confidence interval Z
ER→BL Corporate social responsibility knows High awareness 10 0.499 (0.352,0.476) 26.418
Low awareness 20 0.326 (0.345,0.479) 26.23
Awareness of corporate social responsibility motivation Strong perception 11 0.421 (0.325,0.474) 27.094
Weak perception 4 0.347 (0.381,0.488) 26.73
Attitudes towards corporate social responsibility Identification 20 0.494 (0.344,0.402) 27.969
Disapprove 4 0.397 (0.306,0.468) 26.499
Regulating variable Grouping Q I2 Qw Qb
Corporate social responsibility knows High awareness 160.63 96.375 327.836*** 13.909***
Low awareness 165.599 91.795
Awareness of corporate social responsibility motivation Strong perception 178.899 95.575 323.878*** 8.661***
Weak perception 155.665 92.323
Attitudes towards corporate social responsibility Identification 93.098 94.381 332.13*** 14.2***
Disapprove 172.658 93.314

Main effect test results

Fixed effect model
CR→BL SEDR→BL ER→BL COR→BL
K 22 15 21 9
N 30261 7523 5631 2483
95% Confidence interval Lower limit 0.106 0.248 0.377 0.412
Upper limit 0.457 0.633 0.508 0.596
Z Z 6.235 4.262 6.345 23.651
p p 0.003 0.001 0.002 0.001
Random effect model
CR→BL SEDR→BL ER→BL COR→BL
K 22 15 21 9
N 30261 7523 5631 2483
95% Confidence interval Lower limit 0.102 0.209 0.327 0.429
Upper limit 0.325 0.539 0.456 0.529
Z Z 9.452 4.385 8.214 33.544
p p 0.001 0.000 0.002 0.000

SEDR→BL Adjustment analysis

Relation Regulating variable Grouping K Estimated value 95% Confidence interval Z
SEDR→BL Corporate social responsibility knows High awareness 4 0.442 (0.483,0.574) 11.418
Low awareness 13 0.217 (0.471,0.596) 10.23
Awareness of corporate social responsibility motivation Strong perception 7 0.477 (0.438,0.512) 10.094
Weak perception 9 0.203 (0.43,0.6) 11.73
Attitudes towards corporate social responsibility Identification 15 0.464 (0.48,0.515) 11.969
Disapprove 20 0.235 (0.462,0.558) 11.499
Regulating variable Grouping Q I2 Qw Qb
Corporate social responsibility knows High awareness 100.63 89.375 219.797*** 48.854***
Low awareness 102.599 87.795
Awareness of corporate social responsibility motivation Strong perception 115.899 90.575 203.694*** 47.828***
Weak perception 96.665 88.323
Attitudes towards corporate social responsibility Identification 32.098 91.381 204.664*** 40.747***
Disapprove 110.658 90.314

CR→BL Adjustment analysis

Relation Regulating variable Grouping K Estimated value 95% Confidence interval Z
CR→BL Corporate social responsibility knows High awareness 8 0.246 (0.128,0.248) 20.418
Low awareness 17 0.134 (0.155,0.297) 19.23
Awareness of corporate social responsibility motivation Strong perception 10 0.273 (0.135,0.287) 20.094
Weak perception 12 0.186 (0.123,0.244) 19.73
Attitudes towards corporate social responsibility Identification 18 0.201 (0.131,0.256) 20.969
Disapprove 21 0.107 (0.176,0.223) 19.499
Regulating variable Grouping Q I2 Qw Qb
Corporate social responsibility knows High awareness 200.63 98.375 1473.468*** 52.946***
Low awareness 203.599 96.795
Awareness of corporate social responsibility motivation Strong perception 217.899 98.575 1735.603*** 56.054***
Weak perception 195.665 95.323
Attitudes towards corporate social responsibility Identification 131.098 98.381 1477.101*** 51.681***
Disapprove 211.658 97.314
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