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Study on the International Promotion Path of Fujian’s Intercultural Communication Strategy under the Belt and Road Framework Based on Big Data

Yan Zhuang

Yan Zhuang

Xiamen Institute of TechnologyXiamen, China
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Zhuang, Yan
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Ruiqian Su

Ruiqian Su

Xiamen Institute of TechnologyXiamen, China
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Su, Ruiqian
  
Mar 17, 2025
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Published Online: Mar 17, 2025
Received: Oct 16, 2024
Accepted: Feb 10, 2025
DOI: https://doi.org/10.2478/amns-2025-0158
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© 2025 Yan Zhuang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

DEMATEL-ISM model construction process
DEMATEL-ISM model construction process

Figure 1.

Hierarchical structure of influencing factors of international promotion
Hierarchical structure of influencing factors of international promotion

DEMATEL calculation index value

Influence degree (D) Influenced degree (C) Center degree (D+C) Center degree rank Reason degree (D-C) Factor attribute
X1 1.32 0.17 1.49 6 1.15 Reason
X2 1.51 0.18 1.69 4 1.33 Reason
X3 0.84 0.26 1.10 10 0.58 Reason
X4 0.73 0.24 0.97 11 0.49 Reason
X5 0.54 0.38 0.92 13 0.16 Reason
X6 0.42 1.00 1.42 7 -0.58 Result
X7 0.97 0.55 1.52 5 0.42 Reason
X8 0.52 0.63 1.15 9 -0.11 Reason
X9 0.42 0.96 1.38 8 -0.54 Result
X10 0.56 1.18 1.74 3 -0.62 Result
X11 0.42 1.39 1.81 1 -0.97 Result
X12 0.48 1.28 1.76 2 -0.80 Result
X13 0.11 0.39 0.50 15 -0.28 Result
X14 0.29 0.64 0.93 12 -0.35 Result
X15 0.48 0.36 0.84 14 0.12 Reason

Comprehensive influence matrix D

X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15
X1 0.02 0.02 0.04 0.03 0.08 0.21 0.04 0.04 0.14 0.18 0.19 0.18 0.04 0.08 0.03
X2 0.02 0.02 0.03 0.03 0.12 0.26 0.02 0.01 0.18 0.19 0.24 0.24 0.02 0.11 0.02
X3 0.01 0.01 0.04 0.02 0.06 0.08 0.03 0.02 0.08 0.10 0.15 0.15 0.01 0.07 0.01
X4 0.02 0.02 0.01 0.08 0.05 0.09 0.07 0.08 0.00 0.07 0.06 0.00 0.09 0.02 0.07
X5 0.01 0.02 0.01 0.01 0.01 0.01 0.02 0.06 0.07 0.05 0.11 0.08 0.02 0.05 0.01
X6 0.02 0.01 0.02 0.00 0.01 0.03 0.02 0.03 0.05 0.05 0.06 0.07 0.02 0.02 0.01
X7 0.02 0.03 0.03 0.01 0.01 0.11 0.16 0.15 0.03 0.07 0.04 0.09 0.05 0.08 0.09
X8 0.01 0.01 0.02 0.01 0.00 0.02 0.01 0.01 0.08 0.09 0.11 0.11 0.01 0.02 0.01
X9 0.00 0.01 0.01 0.00 0.00 0.02 0.03 0.03 0.07 0.06 0.07 0.05 0.02 0.03 0.02
X10 0.01 0.00 0.01 0.00 0.01 0.03 0.02 0.06 0.07 0.07 0.12 0.08 0.03 0.04 0.01
X11 0.01 0.00 0.02 0.01 0.00 0.03 0.03 0.05 0.04 0.05 0.06 0.06 0.03 0.02 0.01
X12 0.01 0.00 0.00 0.02 0.00 0.04 0.04 0.07 0.03 0.06 0.05 0.05 0.03 0.03 0.05
X13 0.00 0.00 0.00 0.00 0.02 0.00 0.01 0.00 0.02 0.01 0.02 0.02 0.01 0.00 0.00
X14 0.00 0.01 0.00 0.01 0.00 0.03 0.01 0.01 0.03 0.04 0.05 0.05 0.01 0.04 0.00
X15 0.01 0.02 0.02 0.01 0.01 0.04 0.04 0.01 0.07 0.09 0.06 0.05 0.00 0.03 0.02

Direct influence matrix B

X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15
X1 0.00 2.67 0.07 0.17 1.18 0.10 2.10 1.89 3.40 3.43 0.14 3.45 0.96 0.92 1.15
X2 2.15 0.00 2.30 1.35 1.58 1.50 1.37 1.73 2.63 2.13 1.40 0.63 1.78 2.89 0.34
X3 0.75 1.80 0.00 2.21 0.51 0.12 0.17 1.53 2.66 3.40 1.57 1.70 0.19 1.92 0.24
X4 2.48 3.11 3.12 0.00 1.82 0.08 3.44 3.31 2.08 1.52 0.61 0.80 1.54 1.18 3.42
X5 2.20 2.11 3.09 2.72 0.00 3.19 0.14 2.70 2.51 2.63 0.73 0.00 2.04 0.24 1.23
X6 2.85 1.26 1.04 0.05 2.05 0.00 3.29 3.24 3.20 3.16 3.27 2.39 2.30 0.74 0.01
X7 2.12 0.33 0.42 2.11 2.96 0.90 0.00 0.19 0.22 1.47 2.09 2.24 0.31 3.17 0.16
X8 2.47 1.33 1.02 2.25 1.87 2.23 2.98 0.00 0.36 2.45 1.07 0.24 1.18 2.59 1.76
X9 2.65 0.78 0.60 3.27 0.11 1.59 1.06 1.68 0.00 2.37 2.70 2.75 2.64 0.18 1.14
X10 3.12 1.39 2.11 0.57 0.73 1.46 1.57 2.55 0.20 0.00 2.99 0.33 3.06 0.28 0.44
X11 2.28 0.81 3.44 3.27 0.67 0.94 1.18 0.01 1.30 2.51 0.00 0.80 1.29 0.81 0.47
X12 0.84 1.49 1.87 3.20 2.84 0.78 3.14 0.21 2.84 0.38 2.14 0.00 0.63 1.94 0.42
X13 1.16 1.66 0.76 0.18 3.23 0.27 1.45 0.02 2.21 3.31 0.03 2.20 0.00 1.51 1.11
X14 3.15 2.16 0.02 3.09 3.35 1.94 0.42 1.14 1.45 2.03 2.40 3.00 1.60 0.00 0.14
X15 1.93 2.56 0.25 1.55 1.99 2.26 1.30 2.44 3.41 0.45 0.28 3.41 3.40 0.84 0.00

Influencing factors of international promotion of Fujian cultural communication strategy

Primary indicator Secondary indicator Tertiary indicator
Government management Degree of importance Policy support (X1)
Financial input (X2)
Implementation force (X3)
Resource allocation (X4)
Business development (X5)
Cross-cultural communication Cultural communication (X6)
Functional department Development strategy Promotion strategy (X7)
Communication media (X8)
Organization & management Qualification management (X9)
Job supervision (X10)
Other factors Relevant personnel Talent cultivation (X11)
Intangible heritage inheritors (X12)
Technical personnel (X13)
Translators & interpreters (X14)
International environment International environment (X15)

Accessibility matrix R

X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15
X1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1
X2 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0
X3 0 1 1 0 0 0 1 0 1 1 1 1 1 1 0
X4 0 0 0 0 1 0 1 1 0 0 0 0 0 0 0
X5 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0
X6 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X7 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X8 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0
X9 0 0 0 0 0 0 0 0 0 0 1 1 1 1 0
X10 0 0 0 0 0 0 0 0 0 0 1 1 1 1 0
X11 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X12 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X13 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X14 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
X15 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
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