Research on the Synergistic Development Mechanism of Rural Tourism and Leisure Agriculture--Based on the Perspective of Industry Chain Integration

Rural tourism and leisure agriculture play an increasingly important role in rural economic development and have become an important engine for promoting the optimization and upgrading of industrial structures, realizing rural revitalization, and building beautiful countryside. This study constructs an evaluation index system from the perspective of industry chain integration and development, with reference to the content, characteristics, and coupling mechanisms of rural tourism development. Based on the entropy weight-TOPSIS method to establish the coupling coordination degree model, X province was selected as the research object, and its coupling relevance, coupling coordination degree and evaluation indexes were analyzed to provide a reference for realizing the high-quality development of leisure agriculture and rural tourism in the region. The results indicate that leisure agriculture and tourism in Province X experienced an overall upward trend in 2017 and 2018, with leisure agriculture developing slightly faster than tourism. Meanwhile, the coupling degree of leisure agriculture and rural tourism in Province X has always been maintained at a high level, and the values of the coupling degree from 2014 to 2022 are all above 0.900. Finally, by constructing the influencing factor indicators of the coupling coordination degree and using the gray correlation method for empirical analysis, it is found that, among the influencing factors, policy support>market demand>technical level>infrastructure, these four aspects have a positive role in promoting the development of the integration of agriculture and tourism.