Optimization Research and Practical Path Exploration of Marketing Audit Strategy Based on Big Data Technology

Published Online: Nov 25, 2024

Received: Jun 25, 2024

Accepted: Oct 22, 2024

DOI: https://doi.org/10.2478/amns-2024-3447

Keywords

<kwd>Big data technology</kwd>, <kwd>K-Means clustering</kwd>, <kwd>Apriori algorithm</kwd>, <kwd>Marketing audit strategy</kwd>

© 2024 Lei Sun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.