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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
A study of social media influencer marketing strategy adjustment based on big data analysis
Yuan Zhou
Yuan Zhou
School of Control and Engineering, Wuxi Institute of Technology
Wuxi, China
Graduate School of Management, Management and Science University
Shah Alam, Malaysia
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Zhou, Yuan
Nov 11, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Nov 11, 2024
Received:
Jun 15, 2024
Accepted:
Oct 05, 2024
DOI:
https://doi.org/10.2478/amns-2024-3159
Keywords
<kwd>Social media</kwd>
,
<kwd>Consumer behavior</kwd>
,
<kwd>Marketing</kwd>
,
<kwd>Strategy optimization</kwd>
© 2024 Yuan Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
