An in-depth analysis and prediction study of consumer buying behavior for digital marketing
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Oct 09, 2024
About this article
Published Online: Oct 09, 2024
Received: May 18, 2024
Accepted: Sep 02, 2024
DOI: https://doi.org/10.2478/amns-2024-2814
Keywords
© 2024 Xiaoyan Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Xiaoyan
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China
Xi’an Siyuan CollegeXi’an, China
Wang, Peng
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China