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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research on e-commerce user segmentation and customized marketing strategy based on cluster analysis
Yue Zhao
Yue Zhao
Department of Business Administration, Shandong Labor Vocational and Technical College
Jinan, China
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Zhao, Yue
,
Xueyan Niu
Xueyan Niu
Department of Business Administration, Shandong Labor Vocational and Technical College
Jinan, China
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Niu, Xueyan
,
Shuning Lin
Shuning Lin
Department of Business Administration, Shandong Labor Vocational and Technical College
Jinan, China
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Lin, Shuning
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Fang Su
Fang Su
Department of Business Administration, Shandong Labor Vocational and Technical College
Jinan, China
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Su, Fang
Oct 04, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Oct 04, 2024
Received:
May 23, 2024
Accepted:
Sep 05, 2024
DOI:
https://doi.org/10.2478/amns-2024-2668
Keywords
<kwd>Cluster analysis</kwd>
,
<kwd>E-commerce user segmentation</kwd>
,
<kwd>SAPK-means algorithm</kwd>
,
<kwd>Marketing strategy</kwd>
© 2024 Yue Zhao et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
