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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
A TRIZ-based Exploration of Consumers’ Purchase Decision of Middle- and High-grade New Energy Vehicles
Zhaoying Zhang
Zhaoying Zhang
College of Digital Commerce, Zhejiang Business Technology Institute
Ningbo, China
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Zhang, Zhaoying
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Chuanxuan Chen
Chuanxuan Chen
Pharmaceutical Business School, Zhejiang Pharmaceutical University
Ningbo, China
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Chen, Chuanxuan
Sep 03, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Sep 03, 2024
Received:
Apr 09, 2024
Accepted:
Jul 30, 2024
DOI:
https://doi.org/10.2478/amns-2024-2320
Keywords
<kwd>TRIZ theory</kwd>
,
<kwd>EKB model</kwd>
,
<kwd>Purchase decision</kwd>
,
<kwd>New energy vehicle</kwd>
© 2024 Zhaoying Zhang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
