Consumer evaluation mechanisms on e-commerce platforms: reputation management and analysis of influencing factors

Published Online: Aug 05, 2024

Received: Mar 28, 2024

Accepted: Jun 20, 2024

DOI: https://doi.org/10.2478/amns-2024-1872

Keywords

<kwd>Multiple linear regression</kwd>, <kwd>Multi-source data fusion</kwd>, <kwd>Bayesian algorithm</kwd>, <kwd>Merchant reputation</kwd>

© 2024 Lidong Wang., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.