Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model

Published Online: Jun 03, 2024

Received: Mar 02, 2024

Accepted: May 02, 2024

DOI: https://doi.org/10.2478/amns-2024-1376

Keywords

<kwd>HIROSE model</kwd>, <kwd>M-HIROSE model</kwd>, <kwd>Multiple regression</kwd>, <kwd>National tide brand value</kwd>

© 2024 Lan Ma, published by Sciendo

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